Share of voice in AI answers

Share of voice is your brand's mentions as a share of all mentions of the brands you track, yours and your current competitors. Each brand counts once per answer.

For example, across 40 usable answers a brand is named in 12, one competitor in 20 and another in 4. That is 36 mentions in total, so the brand's share of voice is 12 ÷ 36, or 33%, while its visibility is 12 ÷ 40, or 30%. Same answers, two different questions. The formula is in share of voice.

Add the brands your buyers compare you with, up to 10 per project on every plan. They are measured on the same prompts, in the same runs, with the same filters, so the comparison is like for like.

The summary table lists each tracked brand with its visibility and the number of answers that name it. On the chart, each brand gets its own line, one point per day. See competitors for how they are added and removed.

Add a competitor and your share of voice can fall without anything changing in the answers, because the total grows. In the example above, a fourth brand named in 8 answers takes your share from 33% to 27%, and your visibility stays at 30%.

Two rules keep this readable. A competitor you add is counted only in answers collected after you add it. A competitor you remove drops out of every count, past ones included. So keep the list stable for as long as you want to compare periods.

Average position is your order among tracked brands. A brand you don't track doesn't take position 1, which is another reason to keep the list honest. It tells you when you are named, not how you are described.

Every figure shows its n, and the filters apply to the whole page: the headline boxes, the chart, the prompts table and the exports. Share of voice is shown only when mentions exist, and it counts active prompts only. When a number moves, you can open the answers and read why.